![]() ![]() The good news is that Dr Bastien Blain and Joseph Marks, who conducted the research at UCL, have come up with some simple rules of thumb to help people make better decisions.ġ. However, age matters, as over 65s were half as likely to find decision making stressful when compared to 18-24 year olds (24 per cent vs. A further 21 per cent feel overwhelmed and 10 per cent physically sick. With so much energy expended on everyday decisions, it’s no wonder that two in five of those polled for the study reported feeling stressed (40 per cent) or anxious (39 per cent) when making decisions. ![]() Being mentally fatigued in this way makes us more impulsive and prone to choosing small, immediate rewards over larger, delayed ones. Studies have shown that having many decisions to make and lots of options to choose from can produce internal conflict, anxiety and reduce people’s satisfaction with their choice. In fact, the study suggests that the choice paralysis we experience when making everyday decisions can impact our ability to make the more important ones.ĭr Bastien Blain, Research Associate at UCL, who co-authored the study, explains: “ Making difficult decisions requires a lot of brain power. And the best part is, our team of experts make all the tough investment decisions, so you don’t have to.”īy wasting hours deliberating over the small decisions, by the time people come to making big and important life decisions – like changing jobs, choosing a partner or deciding where to buy a house – they feel burnt out and take an average of 60 days to make up their mind. “It’s one of the reasons we launched Plan & Invest, to alleviate the pressure and give people better support as they start out investing. How to invest for your future is one of the most difficult, and most personal, decisions to make – but also one that it is easy to avoid – so it’s no surprise that that one in four people struggle. Whilst these daily decisions take up time, the research also revealed that financial concerns consistently rank top of the list when it comes to the hardest decisions, including choosing where to buy a house (32 per cent), how to invest your money (25 per cent) and how to spend your hard earned savings (25 per cent).ĭr Peter Brooks, Head of Behavioural Finance at Barclays Plan & Invest says: “With daily decisions eating up so much time, it’s no surprise that we struggle to make the big ones – particularly regarding our money. However, the tables are turned when it comes to special occasions, as women will take a staggering twelve times longer (6 hrs vs 29 minutes) to find the perfect outfit. ![]() When it comes to choosing what to wear, women are – on average – two minutes quicker than their male counterparts (18 vs 20 minutes). This choice paralysis doesn’t stop when we’re ready to wind down either – on average it takes around 20 minutes of flicking through channels before deciding what to watch on TV and just under an hour (54 minutes) deliberating what to eat for breakfast, lunch and dinner. The full extent of modern-day decision dilemmas is revealed by the one in five who make to-do lists, but then spend half an hour deciding which item to tackle first. The study, conducted by Barclays Plan & Invest in partnership with researchers at UCL, set out to explore the challenges faced when making decisions and uncovered that, by sweating the small stuff, we don’t leave enough time or energy to tackle life’s more important questions. New research reveals that Brits spend a staggering 148 minutes each day deliberating over everyday decisions - from what to wear or eat, what to watch on TV or how to tackle their to-do list. An expert team at UCL have come together to create some simple rules of thumb to help people make better decisions.Age matters - over 65s were half as likely to find decision making stressful compared to 18-24-year olds (24 per cent vs.Two in five suffer stress and anxiety when faced with decisions, with many left feeling physically sick. ![]() Making daily decisions - what to eat, wear and watch - takes up 2.5 hours each day, with bigger life decisions taking 60 days. ![]()
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